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MRKG 1301
Customer Relationship Management
3 Credit Hours (3 classes)
Customer Relationship Management
3 Credit Hours (3 classes)
Course Description for MRKG 1301
MRKG 1301
(3 Credit Hours)
(3 Credit Hours)
Customer Relationship Management
This is a WECM Course Number.
Course Description: General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Loc / Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1301-51200 (1424934) Customer Relationship Mgmt Class Started | M1042 BLND T R 11:00 AM - 12:20 PM | ECC 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Additional self-directed hours required. See syllabus. | |||||||
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1301-51202 (1431046) Customer Relationship Mgmt Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1301-51300 (1424842) Customer Relationship Mgmt Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 35 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 1302
Principles of Retailing
3 Credit Hours (1 class)
Principles of Retailing
3 Credit Hours (1 class)
Course Description for MRKG 1302
MRKG 1302
(3 Credit Hours)
(3 Credit Hours)
Principles of Retailing
This is a WECM Course Number.
Course Description: Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1302-31700 (1399461) Principles of Retailing Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 1311
Principles of Marketing
3 Credit Hours (27 classes)
Principles of Marketing
3 Credit Hours (27 classes)
Course Description for MRKG 1311
MRKG 1311
(3 Credit Hours)
(3 Credit Hours)
Principles Of Marketing
This is a WECM Course Number.
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Loc / Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1311-21G01 (1404272) Principles of Marketing Class Started | Q201 LEC M W 11:00 AM - 12:20 PM | Overton, Janet / Vita (PDF) | BHC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration restricted: Thomas Jefferson HS: Dallas ISD | |||||||
| MRKG-1311-21G02 (1404273) Principles of Marketing Class Started | M210 LEC M W 09:30 AM - 10:50 AM | Overton, Janet / Vita (PDF) | BHC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration restricted: Thomas Jefferson HS: Dallas ISD | |||||||
| MRKG-1311-21G03 (1404274) Principles of Marketing Class Started | M115 LEC M W 12:30 PM - 01:50 PM | Smith, Robert / Vita (PDF) | BHC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration restricted: Thomas Jefferson HS: Dallas ISD | |||||||
| MRKG-1311-41801 (1404276) Principles of Marketing Class Started | L313A LEC T R 11:00 AM - 12:20 PM | Hall, Annie / Vita (PDF) | EFC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-51G02 (1404278) Principles of Marketing Class Started | TBA LEC T R F 09:00 AM - 10:20 AM | Lark, Briaana / Vita (PDF) | ECC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration restricted: Skyline HS: Dallas ISD | |||||||
| MRKG-1311-21G04 (1408347) Principles of Marketing Class Started | M210 LEC M W 02:00 PM - 03:20 PM | BHC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | eCampus | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration restricted: Thomas Jefferson HS: Dallas ISD | |||||||
| MRKG-1311-51M04 (1408448) Principles of Marketing Class Started | TBA LEC T R 11:40 AM - 02:40 PM | Bauer, Amy / Vita (PDF) | ECC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | eCampus | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
Comments: Registration Restricted: Gilbreath Reed CTE: Garland ISD | |||||||
| MRKG-1311-51M03 (1404280) Principles of Marketing Class Started | TBA LEC T R 07:15 AM - 10:15 AM | Bauer, Amy / Vita (PDF) | ECC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Registration Restricted: Gilbreath Reed CTE: Garland ISD | |||||||
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1311-51301 (1406475) Principles of Marketing Class Full | INET INET M T W R F S U | Sigler, Janet / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-51300 (1406474) Principles of Marketing Class Full | INET INET M T W R F S U | Wallace, Todd / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-81300 (1406478) Principles of Marketing Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-61200 (1399465) Principles of Marketing Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-51900 (1399464) Principles of Marketing Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: WAFC Cohort Only | |||||||
| MRKG-1311-51701 (1406476) Principles of Marketing Class Full | INET INET M T W R F S U | Brown, Shannon / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-71300 (1424839) Principles of Marketing Class Full | INET INET M T W R F S U | Woods, James / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-51700 (1404277) Principles of Marketing Class Started | INET INET M T W R F S U | Sigler, Janet / Vita (PDF) | 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-81200 (1399467) Principles of Marketing Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-71700 (1424840) Principles of Marketing Class Started | INET INET M T W R F S U | Turner, Feleccia / Vita (PDF) | 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | eCampus Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-81700 (1404281) Principles of Marketing Class Started | INET INET M T W R F S U | Woods, James / Vita (PDF) | 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-71200 (1399466) Principles of Marketing Class Started | INET INET M T W R F S U | Wallace, Todd / Vita (PDF) | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-41300 (1406473) Principles of Marketing Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-31701 (1404275) Principles of Marketing Class Started | INET INET M T W R F S U | Allison, Kyle / Vita (PDF) | 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-81301 (1406479) Principles of Marketing Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
| MRKG-1311-61300 (1406477) Principles of Marketing Class Full | INET INET M T W R F S U | Jackson, Andria / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-41200 (1399463) Principles of Marketing Class Started | INET INET M T W R F S U | Jackson, Andria / Vita (PDF) | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-31200 (1399462) Principles of Marketing Class Started | INET INET M T W R F S U | Sigler, Janet / Vita (PDF) | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
| MRKG-1311-31300 (1406472) Principles of Marketing Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 25 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 1371
Sports Marketing
3 Credit Hours (1 class)
Sports Marketing
3 Credit Hours (1 class)
Course Description for MRKG 1371
MRKG 1371
(3 Credit Hours)
(3 Credit Hours)
Sports Marketing
This is a Local Need Course.
Course Description: Overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sports industry as well as understanding how sports can be used to assist in the marketing of other companies and products. Recognize the uniqueness of sports marketing compared to traditional marketing approach. Analyze market segmentation of the sports industry, the importance of market research, and the identification of customers using database marketing and appropriately applying the marketing mix to develop various materials including sponsorship and endorsement packages. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1371-81302 (1406480) Sports Marketing Add to Cart | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Open Seats: 3 Capacity: 30 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 1381
Cooperative Education - Marketing/ Marketing Management, General
3 Credit Hours (1 class)
Cooperative Education - Marketing/ Marketing Management, General
3 Credit Hours (1 class)
Course Description for MRKG 1381
MRKG 1381
(3 Credit Hours)
(3 Credit Hours)
Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Loc / Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-1381-51700 (1404282) Coop Ed Mrkg/Mrkg Mgt, General Class Started | INET INET M T W R F S U TBA COOP M T W R F S U | ECC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Student must work for at least 15 hours per week (or a total of 224 hours over the 16- week session) in a paid or volunteer position to fulfill hour requirements. | |||||||
MRKG 2312
E-Commerce Marketing
3 Credit Hours (1 class)
E-Commerce Marketing
3 Credit Hours (1 class)
Course Description for MRKG 2312
MRKG 2312
(3 Credit Hours)
(3 Credit Hours)
e-Commerce Marketing
This is a WECM Course Number.
Prerequisite Recommended: Integrated Software Applications I for E-Commerce Program or none for Internet Development Technologies Programs.
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2312-51202 (1399468) E-Commerce Marketing Class Started | INET INET M T W R F S U | Hall, Annie / Vita (PDF) | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | |
MRKG 2333
Principles of Selling
3 Credit Hours (2 classes)
Principles of Selling
3 Credit Hours (2 classes)
Course Description for MRKG 2333
MRKG 2333
(3 Credit Hours)
(3 Credit Hours)
Principles of Selling
This is a WECM Course Number.
Course Description: Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Loc / Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2333-51300 (1424841) Principles of Selling Add to Cart | M1042 BLND T R 11:00 AM - 12:20 PM | ECC 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Open Seats: 7 Capacity: 25 | eCampus Fall 8 Week 2 | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
Comments: Additional self-directed hours required. See syllabus. | |||||||
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2333-51301 (1431047) Principles of Selling Class Full | INET INET M T W R F S U | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 35 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 2348
Marketing Research and Strategies
3 Credit Hours (1 class)
Marketing Research and Strategies
3 Credit Hours (1 class)
Course Description for MRKG 2348
MRKG 2348
(3 Credit Hours)
(3 Credit Hours)
Marketing Research and Strategies
This is a WECM Course Number.
Course Description: Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2348-81202 (1399469) Marketing Research/Strategies Class Started | INET INET M T W R F S U | 3 | Aug 21, 2023 Oct 12, 2023 (8 weeks) Class Started | eCampus Fall 8 Week 1 Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
MRKG 2349
Advertising and Sales Promotion
3 Credit Hours (1 class)
Advertising and Sales Promotion
3 Credit Hours (1 class)
Course Description for MRKG 2349
MRKG 2349
(3 Credit Hours)
(3 Credit Hours)
Advertising and Sales Promotion
This is a WECM Course Number.
Course Description: Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. (3 Lec.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2349-21300 (1429325) Advertising & Sales Promotion Class Full | INET INET M T W R F S U | Overton, Janet / Vita (PDF) | 3 | Oct 16, 2023 Dec 7, 2023 (8 weeks) Class Full Capacity: 30 | eCampus Fall 8 Week 2 Internet Based | Course Description Find Class Availability Class Syllabus (PDF) Textbook Info IncludEd Info | |
MRKG 2381
Cooperative Education - Marketing/ Marketing Management, General
3 Credit Hours (1 class)
Cooperative Education - Marketing/ Marketing Management, General
3 Credit Hours (1 class)
Course Description for MRKG 2381
MRKG 2381
(3 Credit Hours)
(3 Credit Hours)
Cooperative Education - Marketing/Marketing Management, General
This is a WECM Course Number.
Prerequisite Recommended: Completion of two courses in Business Marketing or demonstrated competence approved by the instructor.
Course Description: Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component. (1 Lec., 15 Ext.)
| Course-Num-Sect (Reg#) Title | Class Meeting Information | Faculty Information | Loc / Credits | Start / End Dates Open Seats / Capacity | Class Features | Links | |
|---|---|---|---|---|---|---|---|
| MRKG-2381-51700 (1430034) Coop Ed-Mrkg/Mrkg Mgt, General Class Started | INET INET M T W R F S U TBA COOP M T W R F S U | ECC 3 | Aug 21, 2023 Dec 7, 2023 (16 weeks) Class Started | eCampus Internet Based | Course Description Class Syllabus (PDF) Textbook Info IncludEd Info | ||
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